Doctor Who Worlds of Wonder
For over sixty years, Doctor Who has been the best example of family-friendly science fiction. New Zealand was the first place to see Doctor Who outside of the UK back in 1963. It is only fitting that the Doctor Who Worlds of Wonder exhibition’s first stop outside the UK was Wellington. I took photography and designed the marketing for social media, TVNZ+ and OOH campaigns.
I never thought my Doctor Who obsession would come in handy. I was wrong.
Doctor Who is special because it is a family show with so much history and content. The monsters alone provide countless creative advertising ideas. I used my inner teenage nerd to come up with concepts, and executed across motion design, videography, and photography.
Glimpsing the exhibition was crucial for an uncertain audience.
Our digital strategy started with empathy for audiences. We wanted to make designs fit for families, fans, and event-fanatics. The biggest hurdle was often whether the cost was worth it. My designs used time-tested techniques like testimonials and experimental ideas like family-focused reels to assuage those concerns. Some ideas were only possible by making everything myself. So, I repeatedly visited Taakina to take professional photography and organic-style video. It made giving a glimpse into Doctor Who that much easier.