Kia ora, ko Kasey ahau

I am a designer, writer, and marketer who excels at delivering engaging and audience-focused creative.

For seven years, I have achieved results through high quality design and copy in agency and government settings.

My specialty is combining audience-based strategic thinking with any kind of design. I’m a keen writer, photographer, videographer, motion designer, and graphic designer. I find the best way to tell a story, then use my skills to tell it well.

When I’m not designing your next project, I’m writing my climate newsletter: Three Sixty Six. It’s a great way for anyone to understand climate change and why it matters.

curriculum vitae

Key Skills

Technical Expertise in: Full Adobe Creative Suite, Figma, Microsoft Office 365, Wordpress, Silverstripe, Webflow, Mailchimp.

Empathetic Design: I use empathy to create engaging, resonant, and accessible creative works.

Copywriting: I am an expert at distilling complex ideas into intriguing copy for web, social, advertising or media releases.

Strategic Thinking: I excel in transforming strategies into tangible content.

Web Expertise: I know how to design and deliver content and UI updates to Wordpress, Silverstripe, and Webflow sites.

Qualifications

Bachelor of Design with First Class Honours
Massey University (2017 – 2020)

work history

Creative Team Lead

Aro Digital (April 2022 – October 2024)

Notable Clients: WellingtonNZ, Karawhiua, Silverstripe, World of WearableArt, Bolton Hotel, New Zealand Red Cross, Zealandia.

Team Leadership:

  • Revolutionised creative strategy by integrating audience research and empathy mapping into the Creative team workflow

  • Worked with the team to manage workload, delegate tasks and ensure quality

  • Supported team through disruptive business period and high turnover outside our team with weekly 1:1s, team advocacy and pastoral care

  • Supported business decision-making with other senior leadership team, including refining creative service offering

Internal Marketing:

  • Delivered Aro Digital brand refresh across client-facing documents

  • Implemented targeted usability improvements to contact us page on Aro website

  • Drafted, edited, and published thought leadership articles for marketing Aro services

  • Wrote and published regular email marketing campaigns for Aro with open rates above 40%

  • Ran monthly in person events for prospective clients on creative strategy in marketing

  • Developed creative strategies for clients like New Zealand Trails and WellingtonNZ

Client Work:

  • Consistently designed static, video, and motion advertisements for large marketing campaigns like Karawhiua at a high quality

  • Wrote and designed print assets for out of home and traditional marketing campaigns

  • Wrote smart and platform-tailored Google and Meta advertising copy for clients like World of WearableArt and New Zealand Trails

  • Synthesised key messages that would resonate with audiences for clients like Zealandia

  • Completed monthly ad copy and design refreshes for clients on time and to high quality

  • Provided UX and UI recommendations for clients like Flick Electric and Silverstripe

  • Synthesised campaign data and digital trends into accessible insights for clients on a monthly basis

Communications Advisor (Digital and Web)

Office of the Children’s Commissioner (2021 – 2022)

  • Project managed complex website redesign to be delivered ahead of schedule

  • Improved the organisation’s presence with redesigned and refined template documents

  • Led photography, video recording and editing of key stakeholder events

  • Wrote the new website content while managing stakeholder needs

  • Wrote concise, attention-grabbing key messages and media releases on critical topics

  • Managed the digital marketing and production of the Child Poverty Monitor 2021

  • Re-established regular email communications and established consistent 40% open rate

  • Led complex internal communications during change of Commissioner and staff turnover

Brand & Experience Intern

Ministry for the Environment (2020 – 2021)

  • Refreshed the application of MfE’s brand, and fully redesigned the MfE Brand Manual

  • Conducted audience research and analysis to inform refreshed brand strategy

  • Redesigned key Ministry templates to suit the way real people would use it

  • Edited and captioned video content for social media platforms

Communications Assistant

Grant Robertson MP’s Electorate Office (2017 – 2020)

  • Maintained Grant Robertson’s primary social media and eDM platforms with electorate news

  • Designed and wrote regular printed newsletters for distribution across Wellington

  • Wrote and delivered monthly eDM campaigns

  • Regularly took photography and video for social at events that Grant was invited to

  • Rewrote key messages on government policy to be fit for a social media context

  • Provided concise and rapidly changing local communication during COVID-19 response