2024

World of WearableArt

World of WearableArt (WOW) is iconic for its unique blend of fashion forward design, excellent choreography and acrobatic performances. I worked closely with the WOW team to deliver resonant designs and copywriting for their 2024 Show: DREAM AWAKE.

What makes or breaks a campaign like WOW is how well you understand your audience. It is simple to say we spoke to New Zealanders. What got results was speaking to their motivations.

Do they worry they’ve seen it all before? Do they prioritise the fashion or the excuse for a ladies night out?

Together with WOW, I picked quotes, cut footage, designed compositions and wrote copy tailor-made for what the ideal WOW audience needed to hear.

WOW has a strong understanding of their audience. Everything I designed and wrote was made with them in mind.

A theme like DREAM AWAKE invited countless witty copy options.

✒️

The reviews are in… the 2024 WOW Show: DREAM AWAKE is a dream come true! Don't miss your chance to see the show everyone's talking about.

✒️

The 2024 WOW Show is ready to get dreamy 💜 Have you got tickets yet? 🌙

✒️

Don’t sleep on the 2024 WOW Show: DREAM AWAKE. Once it’s gone you’ll never see it again - no two shows are the same! 🌙

Our creative approach was nimble and data driven.

We paid close attention to what was working and what wasn’t over the six month campaign we ran for WOW in 2024. Colour palettes, image categories, style of copy, and format were all measured by rate of engagement and success. With my lovely team in Ruth, Tim, Madi, and Aimée, we designed scroll-stopping creative based on what works.