Karawhiua
Te Puni Kōkiri and Te Hiringa Hauora launched the Karawhiua campaign to increase awareness of COVID-19 vaccines and mobilise Māori across Aotearoa to get vaccinated.
I worked closely with the team as a designer to make motion graphics promoting information about booster shots and antiviral medicines.
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We wanted Māori to have easy answers to pātai they might have about the vaccine, and to know where to find kaupapa Māori clinics that suited their needs.
We worked closely with the team to tailor messaging for whānau.
We built strong relationships with Te Puni Kōkiri to communicate messages that iwi, hapū and whānau needed on the ground. A key messaging pillar was reassurance.
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