Creative Team Lead

Team leadership

I led a tiny but mighty creative team of three, where I:

• revolutionised creative team workflow with audience research and empathy mapping.
• managed workload, assigned client tasks, and ensured quality delivery from creative team.
• marketed and presented popular events for prospective clients on creative marketing strategies.
• supported the team through weekly 1:1s and advocacy.
• supported business decisions with senior leadership and expanded creative services.

Client work

I worked with clients like WellingtonNZ and World of WearableArt to create marketing materials, including:

• motion and static graphics
• OOH and print designs
• video content
• ad and landing page copy
• key messages
• creative strategies
• UX/UI recommendations
• Data-driven marketing insights.